Nova The Label – Brand Identity Design
Beauty brand specializing in nails and lashes, the client envisioned a fresh, modern identity with a playful edge. I was tasked with creating a custom logotype that would strike a balance between fun and sophistication. Approachable without feeling juvenile.
Beauty brand specializing in nails and lashes, the client envisioned a fresh, modern identity with a playful edge. I was tasked with creating a custom logotype that would strike a balance between fun and sophistication. Approachable without feeling juvenile.
The resulting logo features bespoke letterforms inspired by the fluidity of nail varnish and the soft curves of eyelash curls. These subtle design cues are woven into the typography to create a sense of motion and femininity, while maintaining a clean, contemporary look. The final identity reflects Nova The Label’s vibrant personality and commitment to self-expression through beauty.